Semalt Reveals The Key To Enterprise Link Building
The first and probably the most important note we need to draw your attention to is that your brand status affects your ability to build brands. Here we will be teaching you how to maximize every opportunity to build strong link connections.
All organizations have a degree of brand equity, and many strive to build this every day. Once they can attain peak conditions of brand equity, they open the gateway to several untapped linking opportunities scattered around.
While having a good PR team is great, especially when it comes to promoting its brand or products, they can come off short when aligning their promotion efforts to SEO and link building. The unknown truth is that many organizations are yet to capture link building as a PR metric; we strongly advise that they should.
That being said, we should also let you in on a secrete. A significant number of links can be generated with minimal effort when generating branded anchor texts for unlinked brand mentions. Some clients have already started reporting 15-20% successful placement rates thanks to secured links.
Link building should be a priority when you want to secure a significant number of links. However, the amount of time it takes to build these content increases the resources you'll need when you want to generate a link.
What are the Four types of unlinked mentions to find
There are four significant types of brand mentions you should take note of. The route used depends on the company structure and the message behind the company's brand, the products, and the target audience.
Depending on the structure of the company, the company brand, or the cooperate name, may provide the most unlinked brand mentions, which we do not want. However, when the company or cooperate brand name provides linked brand mentions, you get to make all those brand mentions valuable.
If your company sells a product that already has a well-known brand name, find each of the brand's mentions and affiliate them to your company brand to generate links. In a brand with over 13,000 mentions, you can generate a good number of links from useful mentions. This could be direct to consumer CPG or digital products.
E-commerce retail brands
This refers to a product that an e-commerce retailer self from another company. It could also be a CPG brand product. Let's see that JustUs sells Gucci Sneakers, but these sneakers are produced by Gucci, and JustUs is just reselling that product.
Executive or company influencers
The influence executives posses can be used as an effective growth strategy, and some companies use these influences to launch successful products or services. Gary Vaynerchuk is one prominent figure in executive influencers. For example, if we were handling SEO for VanynerMedia, we would pay good attention to claiming unlinked brand often mentions the term "gary Vaynerchuk" is used.
If you want to figure out which process is right for your brand, there are two tests to discover a significant volume of mentions.
Google search operators
This is a manual method that involves using Google search operators to find the company's brand mentions that exist outside their website and primary social media channels. Using the "intext" code, operators can define the company brand, in conjunction with using the minus operator. For example, you will have something that looks like this (intext: Semalt.com and insite: Facebook.com).
This is only to return sites without links to the domain, and you will be able to start finding all of the off-page results. As this listing appears in Google, you may find it very difficult to sort through and make sense of the result without following each page.
If you prefer more data on the perspective sites and its contents, there are several other tools you can use. Since we've mentioned these tools a few times, here are some great tools you can use.
Moz's fresh web explorer
This is an amazing tool that has a glowing reputation for its simplicity. However, when using the Moz data, you still need to know your operators. The main benefits of the Moz explorer are the tools "mention authority" score and its ability to build a campaign around it. It would be best if you also endeavored to use quotation operators around text for their exact matches.
For example, if you search for a brand like "Semalt for web Development," you will get only results with that phrase. After a prioritized target list of opportunities has been drafted, it is time to figure out how to contact the authors of such pieces and consider backlinks.
Finding the right contact
It is all about finding the right contact, and this is where the PR team makes work easier. If a PR team has been in place for any amount of time, they must have developed a relationship with influencers, bloggers, and writers in their niche. You can rely on these relationships to help you during internal outreaches and some quick wins when you are trying to get some quick backlinks established.
It is time to get the inhouse team involved:
- This helps manage the clients and meet their expectations.
- It creates an ideal buy-in process.
- Develops a stronger sense of joint ownership of the positive results you're expecting.
While having a spreadsheet of journalists and their relationship is a helpful starting point, once the link building program starts to scale, the chances are that you will need to automate. As a medium-sized business or enterprise, chances are you already have tools such as Cision, Muck Rack, or Meltwater in place.
These PR tools have several features that make them helpful when creating backlink outreach efforts. However, that is not their primary purpose.
Create natural and impactful links
This article won't be of complete use if you don't discover how to secure a link in articles and pitch a link to the site. Securing a link and pitching a site are grouped because for a pitch to be effective, you must understand how much content there is, and you'll need to provide a publisher.
How to approach the Request and content
1. Update the brand mentions
This is faster and also one of the easiest ways to secure links. However, it's been known to have a lower response rate. This means you only get the link update for the exact mention of your brand name.
2. Custom paragraph
A paragraph that updates the content around a brand mentions, which provides critical added value to the publications' audience. It does this by appending a deeper understanding of the topic. As a bonus, this method does not tax your resources.
3. Full content refresh
Many, if not most of the unlink brand mentions you have will be in your older article. Most likely, those that are six months and above. In this case, it is recommended you have a full content refresh; to be safe. This means that we help you update the materials for the site and then rewrite it with more recent resources and better-written content.
4. Performing outreaches
When you ponder for a bit, you realize that the easy part is gathering the link opportunities and establishing the list of appropriate content.
The question now is whether or not you get them to take action on your behalf. When building your outreach programs, here are some key considerations you should consider.
5. To scale, you must automate, or semi-automate
While undertaking an extensive link building program with many linking opportunities, you will need to automate and try to minimize the complexity of this process.
6. Personalized templates
This type of outreach scales quickly and effectively and provides critical support to the campaigns. Keep in mind that as you build these links, you're also building relationships with bloggers. Because of this, you should take the time to personalize your one on one outreach. You can rely on email software to offer some form of dynamic insertion into your email-based outreach.
7. Automate the followup
Most tog class writers are busy. As a professional, you should try to followup. Instead of doing this manually, you can use automated drips and reminders to help you stay on top of things.
8. Analyze and optimize daily
Conduct periodic analysis to monitor your progress while the campaigns are processing and make corrections to optimize your results.
9. Report on the metrics
The final link building step is to review internal metrics. You should review how each team member contributes to the result and reports back to the client. For a custom outreach campaign, monitor backlinks to find and monitor links and how they are growing.
A strong brand makes link-building a lot easier. With our creative analysis of your company's brand and influence, we can discover large volumes of low hanging links that have the potential of becoming very useful. While getting these backlinks is a relatively simple concept, it can also be challenging. We have the right tools to simplify the process while keeping things organized. Semalt experts will help you to avoid most of the mistakes.